Observe that ByteDance permits Entrepreneurs to target TikTok advertisements to end users aged thirteen and over by using its advertising tools, but these equipment only display audience data for users aged eighteen and over.
Hong Kong is using the intensive department banking technique overall flexibility to disseminate data within the external placement by using a timeliness of multiple month.
As we pointed out while in the Facebook area earlier mentioned nevertheless, changes in the audience arrive at figures posted in Meta’s advertisement organizing applications will not essentially correlate with All round alterations in its platforms’ active person bases.
On a quarterly foundation, the corporate’s data also reveal which the dimensions of Instagram’s advertisement viewers in Hong Kong remained unchanged concerning Oct 2023 and January 2024.
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Note: ByteDance’s promotion methods only publish audience gender data for “feminine” and “male” users.
Get fresh new insights: our helpful social data hk master media overview webpage can help you continue to be current with world social media trends, giving essential headlines for social networking adoption, plus the most up-to-date consumer figures for the entire world’s most widely used social media platforms.
Take note: LinkedIn’s advertising and marketing sources only publish audience gender data for “woman” and “male” consumers.
Note: Google’s promotion methods only publish viewers gender data for “feminine” and “male” buyers.
These headline stats give a fantastic overview with the “condition of digital” in Hong Kong, but so that you can seem sensible of how digital tendencies and behaviours are evolving, we need to dig further into the data.
The organization’s consistently revised figures propose that Instagram’s advert attain in Hong Kong was reminiscent of forty nine.four p.c of the entire populace Firstly of your year.
If you would like check whether or not This really is our most up-to-day report for Hong Kong, or when you’re on the lookout for data on digital tendencies and behaviours in Hong Kong for earlier years, you could find DataReportal’s full collection of studies on Hong Kong by clicking below.
Like a result, our newest determine for social networking use might seem like fairly different on the values that we printed in former years.